VIDEOS
THAT MEAN
BUSINESS
CREATIVITY = CUSTOMERS
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CREATIVITY = CUSTOMERS ✦
KILLER CONTENT CREATES CUSTOMERS
Producing uber-cool videos may get you the eyeballs but not the customers. Why not get both?
Knowing your business means knowing the people who buy your product. Our goal at Impact Video is not just to produce content that grabs the viewer’s attention, it’s to understand who your customers are and your product’s selling points. this will allow us to deliver high-quality work that’s tailor-made to win over new customers.
Storytelling is key to our approach - selling through a narrative that emotionally impacts the viewer.
We will work with you to draft an effective video brief and deliver hard-hitting video production services.
See our content below!
WORK
01
FAST GENERATIONS
Marketing agency project: hired by Fast Generations to produce a 2–3 minute corporate promo for their website.
Story: a collection of director and employee interviews combined with day-to-day office footage.
Services: complete video production services
Notes: the project creatively achieved its ambitions with a crew of only 3 to deliver a strong promo that’s used as the company’s primary introductory video before onboarding new clients - selling the company’s vision, office, professionalism and experienced team.
02
FLIP
Food project: hired by Flip - a crepe cafe in Oxford Circus who needed a stylish video to play on a loop on their shop window screen.
Story: the goal was to show their crepes and coffee being made excitingly and dynamically that sells their sweet and savoury selection.
Services: video production services
Notes: the client specified that he wanted a fast-paced reel so we delivered this by using fast cuts, a colourful grade that matched their sweet brand with camera flips / angles to capture their fast service.
CREATIVITY = CUSTOMERS
✦
CREATIVITY = CUSTOMERS ✦
WORK
03
HOUSE OF FITNESS
Gym project: hired by House of Fitness, a London gym brand, to deliver 6 gym shorts showcasing intense workouts in a cool and stylish manner to appeal to their key demographic of 20-30-year-old businessmen and women working locally who would take time out of their morning routine or lunchbreak to pop into the gym.
Story: a gym-goer going through their morning routine of weight training and other exercise to build a muscular physique.
Services: complete video production services
Notes: By utilising music, flash effects and slow motion in the editing process, we were able to achieve a short that was attractive and appealing to their body-builder customer base.
04
SKEETERS
Venue project: hired by Skeeters (an axe-throwing venue) to deliver 2 videos that promote their target practice venue.
Story: a professional axe thrower was brought in to demonstrate how to use the axes, hit the targets and pose for stylish slow-motion shots
Services: complete video production services
Notes: to achieve key shots of the axe hitting the target, the cameraman got up close and personal with the bullseye (safety measures were applied).
The key to a project like this was the use of sound design / effects in editing for when the axe is used and hits the target allowing for crashing, smashing and slashing sounds.
CREATIVITY = CUSTOMERS
✦
CREATIVITY = CUSTOMERS ✦
WORK
05
SCHMIDT KITCHENS
Kitchen showroom project: hired by Schmidt Kitchens - a kitchen company that designs and installs made-to-measure kitchens and furniture with showrooms all across UK (Hampstead garden, Epsom, Oxford, Islington, Beaconsfield and more).
Story: our goal was to film 6 slick reels that showcased their Epsom showroom and a customer journey of visiting one of their locations in Epsom (seeing incredible living room options, dining room areas, ovens, tabletop counter materials and more).
Services: complete video production services
Notes: the key was to capture the elegance, quality and beauty of the Schmidt kitchen brand.
06
ECCLESTON SQUARE HOTEL
Hotel project: hired by Eccleston Square Hotel, an exclusive technology-focused hotel in Victoria.
Story: showcasing the experience of entering the hotel and getting around and the perks of the room (elegant, well-kept and certain key features like motorised curtains and automated lights)
Services: complete video production services
Notes: their key customer base was made up of couples and individuals on business, so we attempted to capture the experience of a business woman arriving in London for a conference.
CREATIVITY = CUSTOMERS
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CREATIVITY = CUSTOMERS ✦
WORK
07
DIBS
Food project: hired by DIBS (a popular restaurant in central Holborn).
Story: to create 6 videos that covered their menu of folds, pizzas and falafels.
Services: complete video production services
Notes: in this particular video we wanted to capture the feeling and creation of a freshly-baked pizza starting with seeing the pizza image outside and showing the process of making the same pizza, adding the toppings and how delicious and close it looks to the advertised images - utilising close-up shots and push-ins for a stylish look.
08
WICKED FISH
Food project: hired by Wicked Fish, an edgy take-away restaurant in Hackney Wick to deliver 6 video shorts.
Story: the process of making their fast food.
Services: complete video production services
Notes: the goal was to quickly show their best-sellers in one fast video: the burgers, the fish, the lobsters, chips and hotdogs all in under 30 seconds!
The speed of the video and choice of music reflects the speedy cooking and delivery process because a football match was playing at the time and there were a lot of hungry customers eagerly waiting.
CREATIVITY = CUSTOMERS
✦
CREATIVITY = CUSTOMERS ✦
CLIENTS I’VE WORKED WITH
CREATIVITY = CUSTOMERS
✦
CREATIVITY = CUSTOMERS ✦
I started in the video world by cutting my teeth at a London-based creative agency for 2 years (producing work for clients like Popworks and Sainsbury’s). This gave me the knowledge I needed to work on any video project from pre-production to shooting to post-production.
in 2023, I decided to branch out and become a freelance producer using a direct-sales approach to build all my customers from the ground up - I now work with marketing firms, hotels, pizza chains, restaurants, gyms and more - delivering killer short form content for their social media channels.
I not only deliver a powerful plan, I have access to the best freelance talent (directors, videographers, cinematographers etc.) in London to ensure your videos are of the highest quality.
my approach is simple: understand your business and customers, present a creative and strategic plan and finally….execute it!
MEET ME
